Norauto has transformed their CRM strategy thanks to artificial intelligence. With Pleasepoint, they have managed to personalize their campaigns and strengthen customer relationships, ensuring that each user receives more relevant communications tailored to their needs.
Working with Pleasepoint allows us to discover new purchasing behaviors of our customers, perfect the implementation of campaigns based on their shopping journeys, and anticipate customer needs. Thanks to all this, we are gaining in personalization and improving the performance of our campaigns.
The results speak for themselves: +30% in incremental sales and +25% more engagement in their marketing campaigns. A transformation that demonstrates the power of combining advanced technology with personalized strategy.
Success case content:
- Norauto: A reference in mobility.
- The transformation with Pleasepoint.
- Results that demonstrate success.
- Keys to success and future.
If you want to see other Pleasepoint success cases:
- One-to-one personalization for Condis customers.
- How Atelier Libros has transformed their legal library with artificial intelligence.
- How Real Sociedad has improved their PrestaShop eCommerce with one-to-one personalization.
Norauto: A reference in mobility
With more than 50 years of history, Norauto is a leader in multi-brand maintenance with presence in 17 countries and more than 1,950 contact points. In Spain, they operate 91 centers with a clear philosophy: transparent, efficient, and customer-oriented service.
Their evolution goes beyond traditional mechanics. From their startup accelerator to their commitment to sustainable mobility, they have known how to adapt to new market needs. With more than 200,000 references and great appointment availability, their goal is to guarantee the best customer experience.
The transformation with Pleasepoint
The challenge was clear: they needed a data-driven strategy to better understand their customers and optimize their CRM campaigns. Pleasepoint has allowed them to strengthen their data strategy and develop more effective and personalized marketing.
Pleasepoint has allowed us to take a leap in how we analyze our customer base. Thanks to their technology, we can now design more precise and efficient CRM campaigns. This has not only optimized our results, but has also allowed me to innovate and bring more value to customer relationship management.
The implementation has enabled the creation of more relevant campaigns for each user, where every piece of content, promotion, or recommendation has greater impact. This has improved both customer lifecycle management and communication, optimizing the user experience at all stages.
Results that demonstrate success
The collaboration has completely transformed Norauto's approach towards personalization. Campaigns now have greater relevance and engagement has grown significantly, reflecting a stronger connection with customers.
Since implementing Pleasepoint, Norauto has achieved:
- +30% incremental sales, demonstrating direct business impact
- +25% engagement in CRM campaigns, improving customer interaction
- A more professionalized team, with advanced tools for data-driven decisions
- More agile approach in identifying opportunities
Keys to success and future
The success of this collaboration is based on key factors that have made the difference:
- Adaptability: Flexible solutions tailored to Norauto's specific needs
- Fluid communication: Joint work oriented towards results
- Fostering curiosity: Team open to exploring new data-based opportunities
- Professionalization: Advanced tools for greater precision in marketing and CRM
Looking towards the future, the path is clear: continue deepening customer knowledge and enhance personalization at every touchpoint. The results demonstrate that the impact is real and that continuing to explore new AI capabilities will further optimize the user experience.
Norauto and Pleasepoint have demonstrated that artificial intelligence applied to marketing is not the future, but the present. Now it's time to consolidate this competitive advantage and continue innovating in customer relationships.
