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Infographic: Predictive Marketing to boost sales and maximize CLV

Predictive marketing is the perfect blend of creativity and data analysis to boost your eCommerce sales. Take advantage of big data techniques and machine learning algorithms to create more personalized, effective, and profitable marketing. This infographic is a true guide to making the transition to customer-centered marketing rather than focusing on communication channels or offered products. We intend for it to be your guide to turning massive campaigns into individual actions and personalized promotions.

Predictive marketing is the perfect blend of creativity and data analysis to boost your eCommerce sales. Leverage big data techniques and machine learning algorithms to create more personalized, more effective, and more profitable marketing.

This infographic is the ultimate guide to making the true transition to customer-focused marketing, rather than focusing on communication channels or offered products. We aim for this to be your guide to transforming your mass campaigns into individualized actions and personalized promotions.

The infographic explains the steps to implement an effective predictive marketing strategy. If you follow the steps we explain, you will learn to:

  • Create a value-based marketing strategy to improve the profitability of each customer.
  • Optimize your advertising investment in customer acquisition campaigns by creating lookalike audiences from your highest-value customer segments.
  • Grow more efficiently by focusing less on acquisition and more on retaining your best customers and reactivating lost customers.
  • Find the channels and products that bring you the most valuable customers, not just those that help you attract more customers.
  • Discover customer personas through clustering algorithms to differentiate your communications and increase conversions in your campaigns.

Utiliza la Inteligencia de Pleasepoint para aumentar el ROI de tus acciones de CRM, marketing y publicidad digital.

Pleasepoint es la plataforma de machine learning que segmenta los clientes de tu CRM con predicciones de compra por cliente y personaliza tu marketing digital a escala.


Solicita una demo para ver las ventajas de trabajar la segmentación de clientes utilizando el Customer Lifetime Value, personalizando según el perfil de buyer-persona basado en datos y la recomendación de productos one-to-one.

Solicita una demo

Step-by-Step Predictive Marketing Infographic

Whether you’ve already started experimenting with predictive analysis or are just beginning to design your predictive marketing strategy, this is the ultimate guide to walk you through the steps. Increasing your eCommerce conversions through the use of big data and artificial intelligence has never been easier.



Now that you know the steps, it’s time to get started. We want to help you—if you’d like a complete analysis of your customers, you can create an account on the platform or request your free customer analysis.

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Pleasepoint es la plataforma de machine learning que segmenta los clientes de tu CRM con predicciones de compra por cliente y personaliza tu marketing digital a escala.


Solicita una demo para ver las ventajas de trabajar la segmentación de clientes utilizando el Customer Lifetime Value, personalizando según el perfil de buyer-persona basado en datos y la recomendación de productos one-to-one.

Solicita una demo

Real results from real companies

See how organizations across industries have transformed their operations with AI intelligence.

eCommerce PrestaShop Success Story: Real Sociedad.
#01 Success story

eCommerce PrestaShop Success Story: Real Sociedad.

The goal is to offer a unique experience to fans at every touchpoint.

Success Case: How Norauto personalizes their campaigns.
#02 Success story

Success Case: How Norauto personalizes their campaigns.

Norauto is clear: They need a data strategy for their campaigns.

Online supermarket success story: One-to-one for Condis.
#03 Success story

Online supermarket success story: One-to-one for Condis.

Condis’ challenge is achieving real-time one-to-one personalization in both its platform and CRM for each user.

Case Study: Flormar revolutionizes loyalty with AI
#04 Success story

Case Study: Flormar revolutionizes loyalty with AI

Flormar revolutionizes its loyalty with predictive AI and achieves a much higher average ticket.

Success Story: AI Agent for Atelier Libros.
#05 Success story

Success Story: AI Agent for Atelier Libros.

Success story of Atelier Libros: How to offer an efficient and personalized experience in its digital library.

Your competitors are already 6 months ahead, catch up in 48 hours

While they built custom solutions for months, you can have AI in production this week. No more falling behind. Choose your path: explore the tech or jump straight to a PoC with your real data.

Technical architecture walkthrough
Engineering team support included

Built on AWS. Validated by AWS.

ISV-Accelerate Partner with AI/ML and Retail competencies. The infrastructure you trust, the innovation you need.

AI/ML Competency
Validated expertise in machine learning and generative AI solutions
Retail Competency
Proven results in eCommerce and retail digital transformation
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