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Everything we have published since 2020, ordered newest to oldest. You can filter it by type or search it by text.

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A three-tier funnel, each tier as wide as its figure, under the label 'companies using AI'. The widest tier carries 80%: it improves each person's productivity. The middle one carries 37%: they say it shows up in EBIT. The neck, in blue and very narrow, carries 6%: they say it adds 5% or more of EBIT.

Guides The AI that shows up in EBIT: the 6% pattern Why AI that replaces an invoice reaches EBIT and AI that only saves hours does not. September 17, 2026

An open book showing a double page. The left page is typeset, with a chapter title, justified text and footnotes. A blue line crosses the right page: above it the text is already typeset, below it is still a raw Word file with uneven margins and untidy lines.

Use cases Publishers: typesetting in-house what you now outsource What happens when the same team typesets in-house almost everything that used to be outsourced. September 17, 2026

Two objects side by side: on the left, a printed document with its title, paragraphs and list, under the label «A document»; on the right, a screen showing a table where one row has just been validated, wired to two boxes labelled ERP and CRM, under «A working case».

Guides AI implementation agency or consultancy: how they differ One hands over a diagnosis; the other leaves the case running inside your systems. September 9th, 2026

Three columns numbered 01, 02 and 03, each holding two drawn objects: a prioritised table with the first row highlighted and a map of connected systems; a running screen with a progress bar half way along and three indicator panels; a usage line rising and two name cards, the only ones in colour.

Guides Implementing AI: the three phases and what you get The nine deliverables of an implementation, three per phase, and what it takes from your side. September 8, 2026

Two diagrams side by side: on the left, a blue dot surrounded by empty circles under the label “One person knows it”; on the right, a network of connected dots under “The company knows it”.

News A new chapter: what we know how to do, inside your company Three things we learned building AI, and the change of focus that comes out of them. September 4th, 2026

A table of hours saved on each task in the example: quote 3 h 30, reply 20 min, report 5 h 15, email 1 h 20 and publishing 4 h, each with its own bar of blocks.

Use cases Five AI use cases for business and operations Five business tasks end to end: what it takes, what to measure and when it is not worth it. September 4th, 2026

A table of hours saved on each technical task in the example: deployment 4 h, data request 28 min, incident 2 h, feature 55 h and redesign 28 h.

Use cases Five AI use cases for technical teams Five tasks of a technical team end to end: what it takes, what to measure and when not to. September 4th, 2026

The Condis sign on the blue façade of one of its sites, seen from below against the sky.

Case studies Agentic AI training for the Condis team Agentic AI training for the Condis team: from chatting to coworking, with Claude Code and Cowork. July 18, 2026

A reported-incidents dashboard: four counters along the top and, below, the list of tickets with their company, their type and the detail of the selected one.

Use cases Interactive demo: Enterprise Phone Agent Interactive Phone Agent demo: complete phone automation for businesses 24/7. November 5th, 2025

The Pleasepoint and AWS logos on a navy background, with the AWS Partner, Qualified Software and Retail Software Competency badges.

News Pleasepoint achieves AWS Retail Competency Pleasepoint achieves AWS Retail Competency, technical validation confirming our excellence in retail AI. October 30th, 2025

The Pleasepoint app listing in the Shopify App Store, with its description, its features and the install button.

News Launch of Pleasepoint Native App for Shopify Personalize your Shopify one-to-one with Pleasepoint in real-time using AI and reinforcement learning. October 20th, 2025

A grid of twelve generated photographs: six male and six female models wearing the same garment on a beach at sunset.

News MyOutfits launches 300+ free models for fashion diversity MyOutfits launches 300+ free models to democratize diversity in fashion. May 28th, 2025

A Flormar cosmetics still life on an orange and pink background: eyeshadows, mascara and an open lipstick.

Case studies Case Study: Flormar revolutionizes loyalty with AI Flormar revolutionizes its loyalty with predictive AI and achieves a much higher average ticket. June 19th, 2025

The MyOutfits name in large type on a white background, with the Pleasepoint, AWS and Morillas logos at the foot.

News AWS Summit Madrid 2025: MyOutfits Launch Pleasepoint and Morillas present the official launch of MyOutfits at AWS Summit Madrid 2025. June 16th, 2025

An aerial view of a road winding through a forest, with the Norauto and Pleasepoint logos and the caption “The importance of data at Norauto”.

Case studies Success Case: How Norauto personalizes their campaigns. Norauto is clear: They need a data strategy for their campaigns. June 1st, 2025

A poster for AWS Summit Madrid on 11 June 2025 announcing the session “AI in fashion: a revolution in visual production”, with portraits of the four speakers.

News We present myoutfits.ai at AWS Summit Madrid 2025 We present myoutfits.ai: Discover how AI revolutionizes fashion visual production at AWS Summit Madrid 2025. May 28th, 2025

The Pleasepoint AI Studio screen generating the description of a guitar tuning peg: the current one on the left and the generated one on the right.

Platform High-Quality Product Descriptions with AI Automate high-quality product descriptions with AI and multiply your productivity. May 26, 2025

A poster for AWS Summit Madrid 2025 with the date, the IFEMA hall and a registration button on a blue and orange gradient.

News Pleasepoint at AWS Summit Madrid 2025 We will present the launch of myoutfits.ai at AWS Summit Madrid 2025 alongside AWS and Morillas. May 21, 2025

A sequence of three images: a printed dress, a model, and the result with the model wearing that dress, under the caption “Perfect fashion photography. Always”.

News Beta launch of myoutfits.ai: a success in Barcelona Introducing myoutfits.ai, our revolutionary AI platform for fashion. May 20, 2024

A speaker with a microphone points at the screen of the “E-commerce en Verdiblanco” event in front of a seated audience.

Case studies Ecommerce in Verdiblanco: One-to-One Recommendation (AI). The goal is to offer a unique experience to fans at every touchpoint. February 19, 2025

The inside of the Real Sociedad stadium seen from the upper stand, with the club name written across the cover over the pitch.

Case studies eCommerce PrestaShop Success Story: Real Sociedad. The goal is to offer a unique experience to fans at every touchpoint. February 17, 2025

The Pleasepoint AI Studio screen generating the English description of a black Fiorucci hoodie, with a photo of the garment beside it.

Technical documentation Generate Perfect Product Descriptions with AI. Creating attractive and unique descriptions can be an exhausting and costly task, which is why we teach you how to do it with AI. January 23, 2025

The Atelier legal library chat: the question on the left, the answer with its citations in the centre and the references with the book covers on the right.

Case studies Success Story: AI Agent for Atelier Libros. Success story of Atelier Libros: How to offer an efficient and personalized experience in its digital library. January 14, 2025

The PrestaShop module manager with the Pleasepoint module found in the search and its configure button.

News Launch of the Pleasepoint module for PrestaShop. We make the ability to personalize more accessible, efficient, and effective with the Pleasepoint module for PrestaShop. October 15, 2024

A use-case sheet for “One-to-one on the home page” with its description, its goals, the requirements and a table of implementation tasks with the role and hours for each.

Use cases Use case: One-to-one personalization of the homepage. In this article, we show how one-to-one personalization transforms the shopping experience in an eCommerce. October 1, 2024

A full meeting room during the session on predictive marketing and generative AI at the AWS Barcelona offices.

News Event summary with Amazon Web Services in Barcelona. We participated in the generative AI and predictive marketing session organized by AWS at their offices in Barcelona. September 30, 2024

Use cases 6 AI use cases applied in CRM. We present 6 AI use cases for CRM communications personalization. July 25, 2024

Four sheets of AI use cases applied to eCommerce: one-to-one on the home page, related products on the product page, product ordering in listings and cart recommendations.

Use cases Five AI use cases applied in eCommerce. We explore 5 AI use cases to show you how one-to-one personalization transforms interactions. June 11, 2024

A blue poster comparing one-to-one recommendation with best-sellers: 34× the precision on 5 products, 18× on 10, 32× the ordering on 25 and 93× the coverage.

Use cases Benefits of one-to-one recommendations in eCommerce. Benefits of one-to-one recommendations compared to traditional best-seller or trending product strategies. July 1, 2024

A data entity diagram with five boxes — customer, order, shop, line orders and product — joined by their reference keys.

Technical documentation The Pleasepoint data model. Description of the data model used in the Pleasepoint platform. This article is primarily intended for the initial data load. June 13, 2024

The AWSome Solutions Theater 2 stage at the AWS Summit, with a speaker in front of the screen announcing the session.

News We participated in the AWS Summit 2024 in Madrid. We are excited to have participated in the AWS Summit 2024 in Madrid and shared our experience. June 5, 2024

The installation page of the Pleasepoint SDK documentation, with the script snippet and the JavaScript check.

Technical documentation Technical guide to one-to-one personalization with the SDK. Discover how to implement the Pleasepoint SDK in your eCommerce for real-time one-to-one personalization. May 24, 2024

A poster for the session “Three software companies’ journey with AWS” with the portraits and job titles of the four participants.

News Pleasepoint participates in the AWS Summit 2024 in Madrid. We will be participating in the AWS Summit 2024 in Madrid, the most important annual AWS event in Southern Europe. May 29, 2024

The Condis online store home page with a row of promoted products, each with its previous and current price.

Case studies Online supermarket success story: One-to-one for Condis. Condis’ challenge is achieving real-time one-to-one personalization in both its platform and CRM for each user. April 4, 2024

A smiling man in a cap in front of a pop art comic mural with the onomatopoeia “Whaam!”.

News Navigating towards AI-driven growth We are building a strong ecosystem of Agencies and Consultancies specialized in marketing, eCommerce, and data. March 20, 2024

The Pleasepoint listing on AWS Marketplace, with the product description and the purchase options button.

News Launch of Pleasepoint on the AWS Marketplace. We are proud to announce that Pleasepoint is now available on the AWS Marketplace. February 28, 2024

An example call to the recommendation API: the URL, the request type and the body with its parameters, on a blue background.

Technical documentation API: Personalize one-to-one in eCommerce (Part 4). How to use the Pleasepoint API for real-time product recommendations in your eCommerce. November 8, 2023

A JavaScript snippet creating the Pleasepoint recommendation widget with its options commented one by one.

Technical documentation SDK JS: Personalize one-to-one in eCommerce (Part 3). How to use the Pleasepoint JS SDK for real-time product recommendations in your eCommerce. November 8, 2023

An HTML snippet with the Pleasepoint recommendation component tag and its attributes commented one by one.

Technical documentation Pleasepoint SDK HTML: One-to-one in eCommerce (Part 2). How to use the Pleasepoint HTML SDK for real-time product recommendations in your eCommerce. November 7, 2023

The real-time recommendation settings screen in the Pleasepoint platform, with the example API call below.

Technical documentation SDK: Personalize one-to-one in eCommerce (Part 1). How to use the Pleasepoint SDK for real-time product recommendations in your eCommerce. November 6, 2023

An illustration of a man in glasses at two screens, surrounded by data icons and a lit light bulb.

Guides Introduction to predictive marketing. Use predictive analysis techniques to forecast customer behavior and optimize your marketing strategies. October 17, 2023

The Pleasepoint environment setup screen, with the eleven steps on the left and the customer ingestion field table on the right.

Technical documentation First steps in Pleasepoint: How to implement it. How to take the first steps in Pleasepoint and how it simplifies micro-segmentation and hyper-personalization. October 2, 2023

The buyer-persona datamodel screen: the attribute structure on the left and the SQL that creates the table on the right.

Technical documentation Enhancing SFMC with the Buyer Persona Datamodel. How to enrich your Salesforce Marketing Cloud with the customer classification model based on purchase propensity. September 18, 2023

The platform comparator showing the sales uplift of two segments: €89,169 in revenue, 19.91 % uplift and the activation charts per thousand customers.

Use cases Success story of personalization in CRM strategy. The magic lies in the ability to turn data into tangible results. We present a success story in CRM. September 8, 2023

The Customer Lifetime Value datamodel screen: the attribute structure on the left and the SQL that creates the table on the right.

Technical documentation Enhancing SFMC with the CLV Datamodel. How to enrich your Salesforce Marketing Cloud with information from the customer classification model based on CLV. August 29, 2023

The platform comparator showing the sales and RFM insights of two segments, each figure with its uplift percentage.

Use cases Maximizing conversion through personalization. We explore why personalizing communications based on each customer's preferences is an essential asset. August 4, 2023

The platform comparator showing how ticket and sales uplift per thousand customers evolves over several months.

Guides The control group: The key to measuring the impact of your actions. In this post, we’ll discover what a control group is in your CRM strategy, how to use it, and implement it in your actions. July 27, 2023

An illustration of a data cloud connected to email, cart and browser icons, under the caption “Personalise your Salesforce Marketing Cloud actions one to one”.

Technical documentation One-to-one personalization in Salesforce Marketing Cloud. We explain how to use predictive marketing techniques with our AI for one-to-one personalization with SFMC. July 21, 2023

The platform comparator showing the uplift from product replenishment: €70,247 in revenue, 15.12 % uplift and the activation charts per thousand customers.

Use cases How to boost product replenishment with personalization? We present an exciting success story that highlights how personalization drives product replenishment. July 12, 2023

An illustration of a data cloud connected to a chart panel and a grid of creatives, on a dark blue background.

Platform 4 example prompts for effective personalization. We will present 4 example prompts to use Campaign GPT efficiently in your marketing strategy. July 7, 2023

The CLV segments settings screen: the time interval, the reference date, outlier handling and the statistics calculation.

Technical documentation Setting up the model to segment by CLV. We guide you in setting up our powerful machine learning model to classify your customers by their CLV. June 30, 2023

The Campaign GPT campaign calendar: one row per send, with the date, the customer segment, the campaign name, the audience size and the subject line.

News Campaign GPT, the revolution in predictive marketing. We are excited to introduce you to the latest innovation from Pleasepoint: the intelligence module that will take your predictive marketing strategy to the next level. June 23, 2023

A grid of the selected companies’ logos, Pleasepoint among them, on a blue and purple gradient.

News Pleasepoint selected at AWS Summit Madrid 2023. We are excited to announce our participation in the prestigious AWS Summit in Madrid, which will take place on June 15, 2023. June 19, 2023

News Selected by AWS as one of the most innovative startups. We are excited to announce our participation in the prestigious AWS Summit in Madrid, which will take place on June 15, 2023. June 12, 2023

News Promoting youth employment and innovation. A success story at Pleasepoint, training two young people in our teams. June 9, 2023

A hand holding a phone with a photo grid open, a laptop out of focus in the background.

Guides Lookalike audiences for Instagram or Facebook Create more profitable and effective ads by building lookalike audiences of your best customers. January 8, 2021

A stack of Spam tins arranged in rows, in muted green tones.

Guides Prevent your newsletters from ending up in the SPAM folder Follow best practices to maximize your email deliverability with Pleasepoint. July 20, 2020

A row of metal mailboxes beside a road, with tall grass around them.

Guides Create more effective email marketing campaigns Email marketing is one of the best tools to boost eCommerce sales. July 20, 2020

A poster for the webinar “Predictive marketing to drive your e-commerce sales”, with the speaker’s portrait, the date and the time.

Platform [Webinar] Boost your eCommerce sales with Pleasepoint In this webinar, you’ll learn how to use your eCommerce data to create an effective marketing strategy. June 18, 2020

A customer matrix diagram: bubbles of different sizes spread across the retention, promotion, up-cross and loyalty quadrants.

Guides Step-by-step predictive marketing guide The goal of predictive marketing is to increase CLV with more personalized and profitable campaigns. June 1, 2020

A woman smiles at a laptop, surrounded by colourful shopping bags on the table.

Guides The three pillars of content personalization We are transforming how marketers create content and campaigns. May 11, 2020

The first panel of the predictive marketing infographic, with the definition of Customer Lifetime Value and an illustrated megaphone.

Platform [Infographic] Predictive Marketing to boost sales Predictive marketing is the perfect blend of creativity and data analysis. May 4, 2020

Five loose keyboard keys on a grey background spelling the word “email”.

Guides What is the optimal email sending frequency? How many emails should you send to maximize sales and minimize unsubscribe rates? April 27, 2020

Two people standing in front of a wall covered with dozens of surveillance cameras.

Guides Privacy and personalization: Delightful or invasive Legal and marketing often believe they are confronting two opposing ideas: personalization and privacy. April 20, 2020

A portrait of a woman in a hat and scarf outdoors, with colourful hot-air balloons flying in the background.

Use cases Automate relevant communications Learn how to create similar customer segments to personalize campaign content. April 13, 2020

The dark silhouette of a person against a black and white television static screen.

Guides Optimize your advertising investment performance Learn how to create more effective remarketing campaigns to optimize your advertising investment. April 6, 2020

A panel comparing the current period with the previous one: six uplift figures in green, from active customers to spend per customer.

Guides Tips for creating a profitable customer club Understanding the customer journey and segmenting communications based on each customer’s lifecycle is key to building loyalty. March 30, 2020

Hundreds of wooden tablets with inscriptions hanging in rows, seen close up.

Guides Introduction to transactional data Learn how to automatically process thousands of transactional data points and leverage purchasing patterns. March 23, 2020

The inside of a covered market full of people among the stalls, with signs hanging from the ceiling.

Guides Learn how to leverage your customer data Enrich your CRM with relevant customer information: CLV, buyer persona, and consumption patterns. March 16, 2020

The legs of a person in ripped jeans carrying several shopping bags, in front of a wooden wall.

Guides Learn how to maximize Customer Lifetime Value Customer Lifetime Value (CLV) is the KPI that describes the profitability of each customer. March 9, 2020

A group of people crossing a pedestrian crossing on a city street, seen head-on.

Guides The challenge of content personalization Hyper-personalized communication is the biggest marketing challenge for companies today. March 2, 2020

A close-up of a person’s blue eye.

Guides Do you know what predictive marketing is? Predictive Marketing is the ability to detect consumer patterns to personalize. February 24, 2020

A customer matrix diagram in green: bubbles of different sizes spread across the retention, promotion, up-cross and loyalty quadrants.

Technical documentation Discover your most profitable eCommerce customers Create customer groups based on their behavior and find out what factors make them buy more. September 5, 2020

A diagram of a personalised send: a database connected to three emails, and each email to a different person.

Technical documentation Personalize your email marketing campaigns Increase your email campaign conversion rates with more effective personalized content. September 8, 2020

Shall we talk about your case?

Tell us how your team works today and where it gets stuck. We look at whether there is something worth implementing and, if there is not, we tell you that too.

No commitment You talk to the person who will do the work If it does not fit, we tell you