News
A new chapter: what we know how to do, inside your company
Three things we learned building AI, and the change of focus that comes out of them.
Resources
Articles, projects and documentation.
Everything published since 2020, newest first. Filter by type or search by text.
News
A new chapter: what we know how to do, inside your company
Three things we learned building AI, and the change of focus that comes out of them.
Use cases
Five AI use cases for business and operations
Five business tasks end to end: what it takes, what to measure and when it is not worth it.
Use cases
Five AI use cases for technical teams
Five tasks of a technical team end to end: what it takes, what to measure and when not to.
Case studies
Agentic AI training for the Condis team
Agentic AI training for the Condis team: from chatting to coworking, with Claude Code and Cowork.
Use cases
Interactive demo: Enterprise Phone Agent
Interactive Phone Agent demo: complete phone automation for businesses 24/7.
News
Pleasepoint achieves AWS Retail Competency
Pleasepoint achieves AWS Retail Competency, technical validation confirming our excellence in retail AI.
News
Launch of Pleasepoint Native App for Shopify
Personalize your Shopify one-to-one with Pleasepoint in real-time using AI and reinforcement learning.
News
MyOutfits launches 300+ free models for fashion diversity
MyOutfits launches 300+ free models to democratize diversity in fashion.
Case studies
Case Study: Flormar revolutionizes loyalty with AI
Flormar revolutionizes its loyalty with predictive AI and achieves a much higher average ticket.
News
AWS Summit Madrid 2025: MyOutfits Launch
Pleasepoint and Morillas present the official launch of MyOutfits at AWS Summit Madrid 2025.
Case studies
Success Case: How Norauto personalizes their campaigns.
Norauto is clear: They need a data strategy for their campaigns.
News
We present myoutfits.ai at AWS Summit Madrid 2025
We present myoutfits.ai: Discover how AI revolutionizes fashion visual production at AWS Summit Madrid 2025.
Platform
High-Quality Product Descriptions with AI
Automate high-quality product descriptions with AI and multiply your productivity.
News
Pleasepoint at AWS Summit Madrid 2025
We will present the launch of myoutfits.ai at AWS Summit Madrid 2025 alongside AWS and Morillas.
News
Beta launch of myoutfits.ai: a success in Barcelona
Introducing myoutfits.ai, our revolutionary AI platform for fashion.
Case studies
Ecommerce in Verdiblanco: One-to-One Recommendation (AI).
The goal is to offer a unique experience to fans at every touchpoint.
Case studies
eCommerce PrestaShop Success Story: Real Sociedad.
The goal is to offer a unique experience to fans at every touchpoint.
Technical documentation
Generate Perfect Product Descriptions with AI.
Creating attractive and unique descriptions can be an exhausting and costly task, which is why we teach you how to do it with AI.
Case studies
Success Story: AI Agent for Atelier Libros.
Success story of Atelier Libros: How to offer an efficient and personalized experience in its digital library.
News
Launch of the Pleasepoint module for PrestaShop.
We make the ability to personalize more accessible, efficient, and effective with the Pleasepoint module for PrestaShop.
Use cases
Use case: One-to-one personalization of the homepage.
In this article, we show how one-to-one personalization transforms the shopping experience in an eCommerce.
News
Event summary with Amazon Web Services in Barcelona.
We participated in the generative AI and predictive marketing session organized by AWS at their offices in Barcelona.
Use cases
6 AI use cases applied in CRM.
We present 6 AI use cases for CRM communications personalization.
Use cases
Five AI use cases applied in eCommerce.
We explore 5 AI use cases to show you how one-to-one personalization transforms interactions.
Use cases
Benefits of one-to-one recommendations in eCommerce.
Benefits of one-to-one recommendations compared to traditional best-seller or trending product strategies.
Technical documentation
The Pleasepoint data model.
Description of the data model used in the Pleasepoint platform. This article is primarily intended for the initial data load.
News
We participated in the AWS Summit 2024 in Madrid.
We are excited to have participated in the AWS Summit 2024 in Madrid and shared our experience.
Technical documentation
Technical guide to one-to-one personalization with the SDK.
Discover how to implement the Pleasepoint SDK in your eCommerce for real-time one-to-one personalization.
News
Pleasepoint participates in the AWS Summit 2024 in Madrid.
We will be participating in the AWS Summit 2024 in Madrid, the most important annual AWS event in Southern Europe.
Case studies
Online supermarket success story: One-to-one for Condis.
Condis’ challenge is achieving real-time one-to-one personalization in both its platform and CRM for each user.
News
Navigating towards AI-driven growth
We are building a strong ecosystem of Agencies and Consultancies specialized in marketing, eCommerce, and data.
News
Launch of Pleasepoint on the AWS Marketplace.
We are proud to announce that Pleasepoint is now available on the AWS Marketplace.
Technical documentation
API: Personalize one-to-one in eCommerce (Part 4).
How to use the Pleasepoint API for real-time product recommendations in your eCommerce.
Technical documentation
SDK JS: Personalize one-to-one in eCommerce (Part 3).
How to use the Pleasepoint JS SDK for real-time product recommendations in your eCommerce.
Technical documentation
Pleasepoint SDK HTML: One-to-one in eCommerce (Part 2).
How to use the Pleasepoint HTML SDK for real-time product recommendations in your eCommerce.
Technical documentation
SDK: Personalize one-to-one in eCommerce (Part 1).
How to use the Pleasepoint SDK for real-time product recommendations in your eCommerce.
Use cases
Introduction to predictive marketing.
Use predictive analysis techniques to forecast customer behavior and optimize your marketing strategies.
Technical documentation
First steps in Pleasepoint: How to implement it.
How to take the first steps in Pleasepoint and how it simplifies micro-segmentation and hyper-personalization.
Technical documentation
Enhancing SFMC with the Buyer Persona Datamodel.
How to enrich your Salesforce Marketing Cloud with the customer classification model based on purchase propensity.
Use cases
Success story of personalization in CRM strategy.
The magic lies in the ability to turn data into tangible results. We present a success story in CRM.
Technical documentation
Enhancing SFMC with the CLV Datamodel.
How to enrich your Salesforce Marketing Cloud with information from the customer classification model based on CLV.
Use cases
Maximizing conversion through personalization.
We explore why personalizing communications based on each customer's preferences is an essential asset.
Technical documentation
The control group: The key to measuring the impact of your actions.
In this post, we’ll discover what a control group is in your CRM strategy, how to use it, and implement it in your actions.
Technical documentation
One-to-one personalization in Salesforce Marketing Cloud.
We explain how to use predictive marketing techniques with our AI for one-to-one personalization with SFMC.
Use cases
How to boost product replenishment with personalization?
We present an exciting success story that highlights how personalization drives product replenishment.
Platform
4 example prompts for effective personalization.
We will present 4 example prompts to use Campaign GPT efficiently in your marketing strategy.
Technical documentation
Setting up the model to segment by CLV.
We guide you in setting up our powerful machine learning model to classify your customers by their CLV.
News
Campaign GPT, the revolution in predictive marketing.
We are excited to introduce you to the latest innovation from Pleasepoint: the intelligence module that will take your predictive marketing strategy to the next level.
News
Pleasepoint selected at AWS Summit Madrid 2023.
We are excited to announce our participation in the prestigious AWS Summit in Madrid, which will take place on June 15, 2023.
News
Selected by AWS as one of the most innovative startups.
We are excited to announce our participation in the prestigious AWS Summit in Madrid, which will take place on June 15, 2023.
News
Promoting youth employment and innovation.
A success story at Pleasepoint, training two young people in our teams.
Use cases
Lookalike audiences for Instagram or Facebook
Create more profitable and effective ads by building lookalike audiences of your best customers.
Platform
Prevent your newsletters from ending up in the SPAM folder
Follow best practices to maximize your email deliverability with Pleasepoint.
Use cases
Create more effective email marketing campaigns
Email marketing is one of the best tools to boost eCommerce sales.
Platform
[Webinar] Boost your eCommerce sales with Pleasepoint
In this webinar, you’ll learn how to use your eCommerce data to create an effective marketing strategy.
Use cases
Step-by-step predictive marketing guide
The goal of predictive marketing is to increase CLV with more personalized and profitable campaigns.
Use cases
The three pillars of content personalization
We are transforming how marketers create content and campaigns.
Platform
[Infographic] Predictive Marketing to boost sales
Predictive marketing is the perfect blend of creativity and data analysis.
Use cases
What is the optimal email sending frequency?
How many emails should you send to maximize sales and minimize unsubscribe rates?
Use cases
Privacy and personalization: Delightful or invasive
Legal and marketing often believe they are confronting two opposing ideas: personalization and privacy.
Use cases
Automate relevant communications
Learn how to create similar customer segments to personalize campaign content.
Platform
Optimize your advertising investment performance
Learn how to create more effective remarketing campaigns to optimize your advertising investment.
Use cases
Tips for creating a profitable customer club
Understanding the customer journey and segmenting communications based on each customer’s lifecycle is key to building loyalty.
Platform
Introduction to transactional data
Learn how to automatically process thousands of transactional data points and leverage purchasing patterns.
Platform
Learn how to leverage your customer data
Enrich your CRM with relevant customer information: CLV, buyer persona, and consumption patterns.
Use cases
Learn how to maximize Customer Lifetime Value
Customer Lifetime Value (CLV) is the KPI that describes the profitability of each customer.
Use cases
The challenge of content personalization
Hyper-personalized communication is the biggest marketing challenge for companies today.
Platform
Do you know what predictive marketing is?
Predictive Marketing is the ability to detect consumer patterns to personalize.
Technical documentation
Discover your most profitable eCommerce customers
Create customer groups based on their behavior and find out what factors make them buy more.
Technical documentation
Personalize your email marketing campaigns
Increase your email campaign conversion rates with more effective personalized content.
No article matches your search.
Shall we talk about your case?
Tell us how your team works today. We will tell you whether there is something worth implementing, and if there is not, we will tell you that too.
No commitment
You talk to the person who will do the work
If it does not fit, we tell you