Your AI intelligence starts here

Generate Perfect Product Descriptions with AI.

Creating attractive and unique descriptions can be an exhausting and costly task, which is why we teach you how to do it with AI.

The Pleasepoint data model.

Description of the data model used in the Pleasepoint platform. This article is primarily intended for the initial data load.

First steps in Pleasepoint: How to implement it.

How to take the first steps in Pleasepoint and how it simplifies micro-segmentation and hyper-personalization.

Technical guide to one-to-one personalization with the SDK.

Discover how to implement the Pleasepoint SDK in your eCommerce for real-time one-to-one personalization.

SDK: Personalize one-to-one in eCommerce (Part 1).

How to use the Pleasepoint SDK for real-time product recommendations in your eCommerce.

Setting up the model to segment by CLV.

We guide you in setting up our powerful machine learning model to classify your customers by their CLV.

Enhancing SFMC with the CLV Datamodel.

How to enrich your Salesforce Marketing Cloud with information from the customer classification model based on CLV.

Enhancing SFMC with the Buyer Persona Datamodel.

How to enrich your Salesforce Marketing Cloud with the customer classification model based on purchase propensity.

One-to-one personalization in Salesforce Marketing Cloud.

We explain how to use predictive marketing techniques with our AI for one-to-one personalization with SFMC.

The control group: The key to measuring the impact of your actions.

In this post, we’ll discover what a control group is in your CRM strategy, how to use it, and implement it in your actions.

6 AI use cases applied in CRM.

We present 6 AI use cases for CRM communications personalization.

Five AI use cases applied in eCommerce.

We explore 5 AI use cases to show you how one-to-one personalization transforms interactions.