Industry: Brands and Manufacturers
+32% average revenue increase over one year period in brands and manufacturers.
Brands and manufacturers with a DTC channel are an ideal sector to activate growth levers based on purchasing patterns in a hyper-personalization strategy.
These are the average growth uplifts in brands and manufacturers.
industry-brand.info.text
26
%Active customer uplift
+26% in the number of active customers.
The increase in active customers is calculated with customers who have made at least one purchase over a one-year period and compared with the control group.
28
%Ticket volume uplift
+28% in ticket volume.
The increase in ticket volume is calculated with the total volume of tickets over a one-year period and compared with the control group in the same period.
32
%Total revenue uplift
+14% increase in sales.
The revenue increase is calculated with the total volume of sales over a one-year period and compared with the control group in the same period.
6
%Average ticket uplift
+6% increase in average ticket value.
The increase in average ticket value is calculated with the total volume of sales and the total number of tickets over a one-year period and compared with the control group in the same period.
Calculate potential revenue increase using Pleasepoint.
Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.
1. Write the number of sessions from last month:
2. Write the average ticket from last month:
3. Write the conversion rate from last month:
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"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."
Josep Jarque
Digital Project Manager & IT Architect"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."
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