Infographic: Predictive Marketing to boost sales and maximize CLV

Predictive marketing is the perfect blend of creativity and data analysis to boost your eCommerce sales. Leverage big data techniques and machine learning algorithms to create more personalized, more effective, and more profitable marketing.

This infographic is the ultimate guide to making the true transition to customer-focused marketing, rather than focusing on communication channels or offered products. We aim for this to be your guide to transforming your mass campaigns into individualized actions and personalized promotions.

The infographic explains the steps to implement an effective predictive marketing strategy. If you follow the steps we explain, you will learn to:

• Create a value-based marketing strategy to improve the profitability of each customer.
• Optimize your advertising investment in customer acquisition campaigns by creating lookalike audiences from your highest-value customer segments.
• Grow more efficiently by focusing less on acquisition and more on retaining your best customers and reactivating lost customers.
• Find the channels and products that bring you the most valuable customers, not just those that help you attract more customers.
• Discover customer personas through clustering algorithms to differentiate your communications and increase conversions in your campaigns.

Step-by-Step Predictive Marketing Infographic

Whether you’ve already started experimenting with predictive analysis or are just beginning to design your predictive marketing strategy, this is the ultimate guide to walk you through the steps. Increasing your eCommerce conversions through the use of big data and artificial intelligence has never been easier.

Now that you know the steps, it’s time to get started. We want to help you—if you’d like a complete analysis of your customers, you can create an account on the platform or request your free customer analysis.