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Success case: cross-selling and upselling eCommerce

Action to increase the average ticket and cross-selling.

4-week A/B test results, where 50% of traffic views a manual selection of products and 50% views a recommendation aimed at increasing the average ticket.

Success case of cross-selling and upselling actions using real-time one-to-one product recommendations.

The test compares the performance of one-to-one product recommendation blocks during eCommerce navigation. The results were measured using Google Analytics.

50

%

Traffic (Group A)

50

%

Traffic (Group B)

50% traffic for each group.

Group A views a manual selection of products during navigation and Group B views a recommendation aimed at increasing the average ticket.

110

k

Clicks (Group A)

127

k

Clicks (Group B)

+15% more clicks on products.

Group B (which receives one-to-one product recommendations aimed at cross-selling and increasing the average ticket) increases interaction with the product block.

547

Orders (Group A)

1107

Orders (Group B)

+102% increase in orders.

Group B (which receives one-to-one product recommendations) multiplies conversion by two compared to the group with manual selection.

31

k€

Revenue (Group A)

73

k€

Revenue (Group B)

+135% increase in revenue.

Group B (which receives one-to-one product recommendations) significantly increases the revenue generated compared to the group with manual selection.

Calculate potential revenue increase using Pleasepoint.

Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.

1. Write the number of sessions from last month:

0

2. Write the average ticket from last month:

0,00

3. Write the conversion rate from last month:

0,00%

Pleasepoint complements your technology stack by connecting to your CRM, eCommerce and business dashboards.

Connect Pleasepoint with your systems to update data, enrich customers in the CRM, hyper-personalize interactions on eCommerce and view customer KPIs on your business dashboards.

+

57

%

Average revenue uplift.

+

53

%

Average ticket uplift.

+

25

%

Average conversion uplift.

+

85

%

Average lifetime value uplift.

Start now. 30 days free trial.

Act on customer data with one-to-one recommendation quickly and affordably from day one.

The Salesforce Marketing Cloud case is perfect. In fact, we integrate with most CRMs. Our goal is to enrich customer data with attributes, triggers, and one-to-one customizations. You won't need to change your technological stack.

It won't involve any additional work in your daily routine. Start using one-to-one recommendation blocks in real-time on your eCommerce or using dynamic templates in your email marketing campaigns. To start, you need to import customer data (if you want anonymous), product feed, stores and/or sales channels, and all tickets and ticket lines to Pleasepoint. With this data, you have everything you need to start segmenting and personalizing.

It's much faster than you think, within a week you'll be personalizing one-to-one interactions on your eCommerce and sending your newsletters with one-to-one recommendations. We recommend that you request a demo to show you the roadmap for one-to-one personalization with a practical case.

30 days free trial to generate sales uplifts in eCommerce and CRM actions.

Request a demo

Our eBooks on AI-driven Marketing

Introduction to One-to-One Marketing.

Download the free eBook Introduction to One-to-One Marketing, the perfect introduction to start hyper-personalizing your customers' experience with practical examples explained step by step.

Enriching Customer Data.

Download the free eBook Enriching Customer Data, the perfect introduction to start hyper-personalizing your customers' experience by enriching their data to leverage it in your strategy.

Real-Time Hyper-Personalization.

Download the free eBook Real-Time Hyper-Personalization, the perfect introduction to start hyper-personalizing your customers' experience in real-time.

Success Cases of Predictive Marketing.

Download the free eBook Success Cases of Predictive Marketing, the perfect collection to see the results that hyper-personalizing your customers' experience offers.

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