Success case: cross-selling and upselling eCommerce
Action to increase the average ticket and cross-selling.
4-week A/B test results, where 50% of traffic views a manual selection of products and 50% views a recommendation aimed at increasing the average ticket.
Success case of cross-selling and upselling actions using real-time one-to-one product recommendations.
The test compares the performance of one-to-one product recommendation blocks during eCommerce navigation. The results were measured using Google Analytics.
50
%Traffic (Group A)
50
%Traffic (Group B)
50% traffic for each group.
Group A views a manual selection of products during navigation and Group B views a recommendation aimed at increasing the average ticket.
110
kClicks (Group A)
127
kClicks (Group B)
+15% more clicks on products.
Group B (which receives one-to-one product recommendations aimed at cross-selling and increasing the average ticket) increases interaction with the product block.
547
Orders (Group A)
1107
Orders (Group B)
+102% increase in orders.
Group B (which receives one-to-one product recommendations) multiplies conversion by two compared to the group with manual selection.
31
k€Revenue (Group A)
73
k€Revenue (Group B)
+135% increase in revenue.
Group B (which receives one-to-one product recommendations) significantly increases the revenue generated compared to the group with manual selection.
Calculate potential revenue increase using Pleasepoint.
Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.
1. Write the number of sessions from last month:
2. Write the average ticket from last month:
3. Write the conversion rate from last month:
Amazon Web Services (AWS) Software Partners (ISV).
We are ISV (Independent Software Vendor) partners of Amazon Web Services (AWS) and have been selected for the ISV-Accelerate program.
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"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."
Josep Jarque
Digital Project Manager & IT Architect"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."
Jose Antonio Linde
COO of CondislineOur clients vouch for us.
