Success Case: one-to-one CRM
Manual product selection VS one-to-one recommendation
A/B test results of 4 weeks, where 50% of the audience receives a manual selection of products and 50% receives a highly personalized recommendation for each customer.
Success case of one-to-one product recommendations in newsletters and CRM campaigns.
The test compares the performance of one-to-one product recommendation blocks in newsletters sent. The results have been measured using Salesforce Marketing Cloud (CRM).
50
%Control group
50
%Audience 1-2-1
50% of the audience for each group.
Both audiences were generated using CLV segments. 50% (GC) receives a manual selection of products and the other 50% a one-to-one recommendation.
18
kClicks (Group A)
23
kClicks (Group B)
+26% clicks in newsletters.
Group B (receives one-to-one product recommendations) generates more clicks than the group with a manual selection of products.
196
Orders (Group A)
244
Orders (Group B)
+24% increase in orders.
Group B (receives one-to-one product recommendations) significantly increases conversion compared to the group with manual selection.
9
k€Revenue (Group A)
14
k€Revenue (Group B)
+49% increase in revenue.
Group B (receives one-to-one product recommendations) significantly increases revenue generated compared to the group with manual selection.
Calculate potential revenue increase using Pleasepoint.
Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.
1. Write the number of sessions from last month:
2. Write the average ticket from last month:
3. Write the conversion rate from last month:
Pleasepoint complements your technology stack by connecting to your CRM, eCommerce and business dashboards.
Connect Pleasepoint with your systems to update data, enrich customers in the CRM, hyper-personalize interactions on eCommerce and view customer KPIs on your business dashboards.
57
%Average revenue uplift.
53
%Average ticket uplift.
25
%Average conversion uplift.
85
%Average lifetime value uplift.
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Our eBooks on AI-driven Marketing
Introduction to One-to-One Marketing.
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Enriching Customer Data.
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Real-Time Hyper-Personalization.
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Success Cases of Predictive Marketing.
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