Success case: On-top Campaigns (CRM)
Micro-segmented and highly personalized campaigns.
7 weeks on-top campaigns test results, where 90% of the audience receives on-top campaigns and 10% only the regular newsletters.
Success case of increased revenue by adding highly personalized on-top campaigns to the CRM strategy.
The test compares the performance increase between the audience that receives micro-segmented and highly personalized communications, compared to the control group that receives regular newsletters and journeys.
10
%Control group
90
%On-top audience
10% of control group.
The control group only receives regular communications (newsletters and journeys). The on-top audience will receive additional campaigns according to their preferences and consumption habits.
1762
Orders (GC)
18812
Orders (On-top)
+18% increase in orders
The audience that receives the on-top communications significantly increases the volume of orders during the test period thanks to the additional campaigns.
5400
€Revenue (Control Group)
1.5
M€Revenue (On-top)
+43% Increase in Revenue.
The audience that receives on-top communications significantly increases revenue generated during the on-top campaigns test thanks to the increase in average ticket.
67
€Average Ticket (Control Group)
81
€Average Ticket (On-top)
+20% Increase in Average Ticket.
The audience that receives on-top communications significantly increases average ticket during the test period thanks to one-to-one business rules.
Calculate potential revenue increase using Pleasepoint.
Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.
1. Write the number of sessions from last month:
2. Write the average ticket from last month:
3. Write the conversion rate from last month:
Pleasepoint complements your technology stack by connecting to your CRM, eCommerce and business dashboards.
Connect Pleasepoint with your systems to update data, enrich customers in the CRM, hyper-personalize interactions on eCommerce and view customer KPIs on your business dashboards.
57
%Average revenue uplift.
53
%Average ticket uplift.
25
%Average conversion uplift.
85
%Average lifetime value uplift.
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Our eBooks on AI-driven Marketing
Introduction to One-to-One Marketing.
Download the free eBook Introduction to One-to-One Marketing, the perfect introduction to start hyper-personalizing your customers' experience with practical examples explained step by step.
Enriching Customer Data.
Download the free eBook Enriching Customer Data, the perfect introduction to start hyper-personalizing your customers' experience by enriching their data to leverage it in your strategy.
Real-Time Hyper-Personalization.
Download the free eBook Real-Time Hyper-Personalization, the perfect introduction to start hyper-personalizing your customers' experience in real-time.
Success Cases of Predictive Marketing.
Download the free eBook Success Cases of Predictive Marketing, the perfect collection to see the results that hyper-personalizing your customers' experience offers.
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