Success case: On-top Campaigns (CRM)
Micro-segmented and highly personalized campaigns.
7 weeks on-top campaigns test results, where 90% of the audience receives on-top campaigns and 10% only the regular newsletters.
Success case of increased revenue by adding highly personalized on-top campaigns to the CRM strategy.
The test compares the performance increase between the audience that receives micro-segmented and highly personalized communications, compared to the control group that receives regular newsletters and journeys.
10
%Control group
90
%On-top audience
10% of control group.
The control group only receives regular communications (newsletters and journeys). The on-top audience will receive additional campaigns according to their preferences and consumption habits.
1762
Orders (GC)
18812
Orders (On-top)
+18% increase in orders
The audience that receives the on-top communications significantly increases the volume of orders during the test period thanks to the additional campaigns.
5400
€Revenue (Control Group)
1.5
M€Revenue (On-top)
+43% Increase in Revenue.
The audience that receives on-top communications significantly increases revenue generated during the on-top campaigns test thanks to the increase in average ticket.
67
€Average Ticket (Control Group)
81
€Average Ticket (On-top)
+20% Increase in Average Ticket.
The audience that receives on-top communications significantly increases average ticket during the test period thanks to one-to-one business rules.
Calculate potential revenue increase using Pleasepoint.
Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.
1. Write the number of sessions from last month:
2. Write the average ticket from last month:
3. Write the conversion rate from last month:
Amazon Web Services (AWS) Software Partners (ISV).
We are ISV (Independent Software Vendor) partners of Amazon Web Services (AWS) and have been selected for the ISV-Accelerate program.
Don't miss the upcoming Pleasepoint events!
Join our events and discover the best AI use cases. Learn from experts, participate in live demos, and access success stories that will drive your business.
Pleasepoint platform enables simple, fast, and effective deployment of AI integrated into your tools.
With Pleasepoint's platform, you can deploy artificial intelligence in your company with simple, fast, and cost-effective solutions without changing the tools you already use.
"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."
Josep Jarque
Digital Project Manager & IT Architect"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."
Jose Antonio Linde
COO of CondislineOur clients vouch for us.
