How Real Sociedad Improved Its PrestaShop eCommerce with One-to-One Personalization.

Personalizing the shopping experience in an eCommerce store is no longer a luxury, it’s a necessity. Users expect online stores to understand their interests and offer them relevant products on every visit. Real Sociedad knew this: their eCommerce needed to go one step further to provide a unique experience for their fans.

The club has spent over a century building a loyal community. Their supporters not only cheer for the team at the stadium but also want to bring their passion into every aspect of their lives, including purchasing official products. However, their online store operated with a standard experience for all users, without distinguishing between profiles or preferences.

To solve this, Real Sociedad decided to embrace artificial intelligence and real-time personalization. With the Pleasepoint module for PrestaShop, the club has ensured that each user receives personalized recommendations based on their behavior and past purchases. This way, each fan finds what truly interests them faster, improving both their experience and the eCommerce results.

This success story covers:

1. Real Sociedad: A story of success and digitalization.
2. Pleasepoint and PrestaShop: Effortless personalization to boost sales.
3. One-to-one recommendations on PDP: More sales, less abandonment.
4. Real impact: More views, more carts, more purchases.
5. What we’ve learned and how to keep improving.

This post explores how Real Sociedad has taken its eCommerce to the next level thanks to one-to-one personalization. We’ll look at the challenges they faced, how the solution was implemented, and the benefits it has brought to the club and its fans.

If you’d like to see other success stories, we recommend: One-to-one personalization for Condis’ online supermarket customers or Atelier’s digital library transformation with generative AI.

Real Sociedad: A story of success and digitalization.

Real Sociedad is more than a football club. With 114 years of history, its legacy goes far beyond the titles won. Since its founding in 1909, it has established itself as a benchmark in Spanish football, winning two La Liga titles, three Copa del Rey titles, one Super Cup, and one Copa de la Reina. But its true value lies in its identity: a local club with a strong connection to San Sebastián and the province of Gipuzkoa.

70% of the first team players have come through the youth academy, reflecting the club’s commitment to developing homegrown talent. Additionally, it maintains agreements with 80 clubs, over 1,500 coaches, and 12,000 youth players. All of this translates into a loyal community of fans who, beyond matchdays, seek to live their passion for Real Sociedad in every aspect of their daily lives.

The club’s digital transformation is not just about technology. Its goal is to offer a unique experience to fans, combining exclusive content, personalized products, and an omnichannel strategy that ensures consistency at every touchpoint. The club’s eCommerce store on PrestaShop plays a key role in its digital strategy.

Pleasepoint and PrestaShop: Effortless personalization to boost sales.

Real Sociedad’s online store is not just a sales channel but a way to connect with its community. Understanding that every fan is unique, the club decided to take personalization in its eCommerce store a step further. That’s where Pleasepoint’s module for PrestaShop comes in.

Pleasepoint enables one-to-one personalization in every user interaction with the store. Instead of offering the same experience to everyone, the eCommerce store adapts content and product recommendations based on each user’s browsing history, past purchases, and interests. This makes the experience much more relevant.

The Pleasepoint module for PrestaShop allows this to be implemented without structural changes to the store. With a quick and simple integration, Real Sociedad has been able to optimize its personalization strategy and improve conversions effortlessly.

One-to-One Recommendations on PDP: More Sales, Less Abandonment.

One of the key aspects of the project was implementing one-to-one personalization on the product detail page. This section is where users make purchase decisions, so any improvement in their experience directly impacts eCommerce performance.

Before integrating Pleasepoint, the product page displayed generic recommendations without considering each user’s specific behavior. With the new strategy, each fan now receives personalized suggestions based on their browsing history and past purchases.

The logic is simple: if a user has shown interest in a first-team jersey, they are likely to be interested in related products, such as the long-sleeve version, matching shorts, or a team scarf. Pleasepoint detects these patterns and adjusts recommendations in real-time, increasing the likelihood of conversion.

Real Impact: More Views, More Carts, More Purchases.

The implementation of one-to-one personalization on the product page has had an immediate impact on Real Sociedad’s eCommerce performance.

• +6.52% in product page views: Users explore more items and discover products of interest more easily.
• +2.72% in add-to-cart actions: Personalized recommendations increase purchase intent.
• +1.99% in items per ticket: Users purchase more items per order, increasing the average order value.

These results demonstrate how effective personalization not only enhances the user experience but also has a direct impact on eCommerce profitability.

What We Have Learned and How to Keep Improving.

Real Sociedad has demonstrated that one-to-one personalization is key to offering a better experience to its fans and improving eCommerce results. Thanks to the integration with Pleasepoint, the club has built a smarter eCommerce platform that adapts to each user and boosts conversions.

As Alberto Elizondo, Head of Digital Transformation at Real Sociedad, highlights:

This success story clearly shows that personalization is not the future of eCommerce—it is the present. If you have a PrestaShop store and want to optimize conversions with artificial intelligence, scheduling a demo with Pleasepoint is the first step toward transforming your personalization strategy.