Ecommerce in Verdiblanco: Innovation in PrestaShop and One-to-One Product Recommendation.

Last week, we had the pleasure of participating in the PrestaShop eCommerce event, organized by Clearis at the historic Benito Villamarín. This gathering brought together key industry players and gave us the opportunity to share experiences, learn from real-world cases, and discuss the trends shaping the future of online commerce. The atmosphere was vibrant, full of energy and innovation, reminding us how important it is to stay up to date in such a dynamic environment.

This is the content of the article:

1. Our participation: One-to-one product recommendations for PrestaShop.
2. PrestaShop success story presentation: Real Sociedad Football Club.
3. Features of the Pleasepoint module for PrestaShop.
4. Real impact: More views, more carts, more purchases.

Sharing the stage with top-level experts was undoubtedly a memorable experience for all of us. Having the presence of well-known figures like Victoria Jarrin from Amazon Web Services, who presented generative AI for businesses, added a technological and innovative dimension to the event. Her presentation practically demonstrated how artificial intelligence can be a driver of change and transformation in the business world.

Additionally, we had the privilege of listening to Andre Paris from Domus Global, who emphasized the undeniable necessity of cloud technology in today's eCommerce landscape. This exchange of ideas not only opened our minds to new possibilities but also reaffirmed that the future of online commerce is closely tied to the adoption of disruptive technologies. Every presentation and conversation was a reminder that innovation is the path to continued growth and adaptation in an ever-evolving market.

We want to congratulate all the participants and collaborators who contributed to making this event an unforgettable experience. It was truly a pleasure to see each industry player share their expertise and knowledge, creating an atmosphere of collaboration and continuous learning. The quality of the presentations and the openness to exchanging ideas enriched every conversation, generating a positive impact throughout the event.

Among the standout participants were Dragomar, Cegid, Tiralíneas (HubSpot partners), Mailboxes, and Seguros Tech (Google partners). The diversity of approaches and expertise enriched every conversation and added value to the event.

Our Participation: One-to-One Product Recommendation for PrestaShop.

During the event, we focused on two key areas that represent the core of our solutions: one-to-one product recommendations for PrestaShop online stores and artificial intelligence applied to eCommerce. Both topics were addressed in a practical and direct manner, with the goal of demonstrating how technological tools can transform the shopping experience.

Our team presented the Pleasepoint module for PrestaShop, a solution that provides personalized product recommendations for each user. This tool is designed to analyze real-time data, track events, and suggest products based on individual customer behavior and preferences.

One-to-one product recommendation in your PrestaShop store is a sure bet to enhance the user experience and, consequently, increase conversions in the online store.

Artificial Intelligence Roundtable.

The Artificial Intelligence roundtable was one of the highlights of the event. It featured high-profile experts: Pedro García, AI specialist at Google from Seguros Tech; Jordi Simó, professor at the University of Barcelona and CRM Director at Abacus; and Pitu Sabadí, CEO of Pleasepoint.

During this insightful discussion, key topics were addressed, including the current state of AI and Deepseek, the search for the best foundational models, and the crucial need to clearly define the use case before implementing technological solutions. Each speaker provided a unique perspective that helped break down current trends and project the future of AI in the eCommerce space.

The exchange of ideas allowed us to gain a practical understanding of how artificial intelligence is being integrated into business strategies and how it can transform the shopping experience. The discussions highlighted both the challenges and opportunities that arise in a rapidly evolving AI landscape.

These moments were key in demonstrating that integrating technology is not an option but a necessity to stay competitive in an increasingly demanding and user-oriented market.

eCommerce Roundtable.

The eCommerce roundtable, moderated by Jorge PrestaShop, Director of PrestaShop Spain, Portugal, and Latam, turned into a dynamic space for debate and learning. His moderation was crucial in fostering deep discussions and bringing clarity to each intervention.

Industry leaders participated in this session, including José María Cantarero, CEO of Bio-dis Pharma, Younes El Azizi, eCommerce Director at Eurotex, and Antonio Fagundo, CEO of Masaltos. Each of them contributed experiences and practical cases illustrating how innovation and technology are reshaping eCommerce. It was fascinating to see how their insights complemented each other, generating a rich discussion filled with applicable takeaways for daily business operations.

The exchange of ideas was highly enriching. The experiences shared by the participants provided a comprehensive view of the challenges and opportunities in the eCommerce world. The diversity of perspectives allowed us to explore everything from personalization strategies to the integration of new technologies into business processes.

Without a doubt, the roundtable stood out as one of the key moments of the event. The ability to connect real-life experiences with emerging trends made it clear that collaboration and open debate are essential for continued progress in the eCommerce sector.

PrestaShop Success Story Presentation: Real Sociedad Football Club.

One of the highlights of the event was the presentation of Real Sociedad’s success story. This case has become a benchmark example of how one-to-one personalization can transform the shopping experience in an online store.

Real Sociedad decided to invest in digitalization and personalization to optimize its eCommerce store. With the help of the Pleasepoint module for PrestaShop, the club implemented one-to-one recommendations on its product pages. This solution allowed each user to receive personalized suggestions based on their browsing history and preferences, making product discovery easier and improving the overall shopping experience.

The results after implementation were highly encouraging:

• +6.52% in product page views: Users explored more items and discovered products they might not have otherwise seen.
• +2.72% in add-to-cart actions: Personalized recommendations increased purchase intent, leading to more products being added to the cart.
• +1.99% in items per order: Customers bought more products per transaction, increasing the average order value.

These results clearly show that personalization not only enhances the user experience but also has a direct impact on business metrics. All of this is reflected in the success story we have published, where strategies, implementation, and results are detailed. You can find all the details of the success story here: Real Sociedad Success Story.

We would like to express our gratitude to Alberto Elizondo from Real Sociedad for his support and trust in our technology. His experience and willingness to share the results have been essential in demonstrating the potential of one-to-one personalization in eCommerce.

Additionally, a special mention goes to Juan Antonio and Paco from Clearis, whose outstanding work with the Pleasepoint module for PrestaShop has been instrumental in this achievement. Their collaboration has helped this solution stand out in the market and deliver measurable and meaningful results.

Features of the Pleasepoint Module for PrestaShop.

The Pleasepoint module for PrestaShop is a tool designed to transform the shopping experience through real-time personalization. Below, we detail its main features:

1. Data collection and event tracking: The module gathers valuable data on user behavior in the online store. Every click, visit, and action is recorded to build a detailed customer profile. This information is essential for providing precise and tailored recommendations to each user.
2. One-to-one product recommendation: The standout feature is the ability to generate one-to-one recommendations. Based on data analysis, the module suggests products that genuinely interest each user. This not only enhances the shopping experience but also boosts conversions and increases the average order value.
3. One-click integration with PrestaShop: One of the module's greatest advantages is its seamless integration with PrestaShop. The solution is designed to be easily implemented by eCommerce stores, making the most of the platform’s features without requiring major technology investments.

A special thank you to Clearis.

The partnership between Pleasepoint and Clearis has strengthened our solution’s presence in the PrestaShop market. This strategic partner has worked closely with us to develop and refine the module, ensuring that it meets market needs and delivers tangible results.

Vision for the PrestaShop and Pleasepoint Ecosystem.

Our vision for the future is clear: to continue developing solutions that make eCommerce more efficient, personalized, and user-centric. We are committed to advancing technologies that help businesses grow, optimize processes, and, most importantly, provide an exceptional shopping experience.

The success of the PrestaShop eCommerce event and the results achieved in the Real Sociedad case study further reinforce our belief that the future of online commerce lies in personalization and the adoption of advanced technologies. We are excited about what’s coming and the opportunity to continue transforming the industry.

Innovation in eCommerce is not just about technology—it’s a transformation in how we understand and enhance the customer experience. One-to-one personalization is a clear example of how tangible and measurable results can be achieved, leading to greater user satisfaction and a direct impact on business performance.

If you’re interested in saving operational time and offering the best products for each customer at the right moment, book your demo now to start implementing one-to-one recommendations in your PrestaShop store.