Predictive marketing to boost your eCommerce sales [Webinar June 9]

Following the success of the seminar held for students of the Master's in Artificial Intelligence and Data Science at La Salle Barcelona, we have now launched an open webinar on predictive marketing.

Our mission is to boost eCommerce sales by leveraging predictive marketing. Using artificial intelligence and big data techniques can significantly multiply conversion rates in digital marketing campaigns.

Click here to download the PDF of the presentation used in the webinar.

This webinar was designed to clearly explain, with real and practical examples, the foundations of predictive marketing. You'll learn how to make the most of your eCommerce data to create an effective predictive marketing strategy.

After the webinar, you'll be able to create more personalized, effective, and profitable digital marketing campaigns.

This webinar is aimed at marketing and data professionals working in the eCommerce sector. You'll learn how to perform the basics of predictive analysis independently (and without the need for programming skills) using the tools provided by Pleasepoint's software.

What will you learn in this webinar?

The webinar covers five key points that help explain the basics of predictive marketing and show how you can quickly and easily improve your marketing results with more personalized, effective, and profitable communications.

1. Introduction and benefits of predictive marketing
2. Real example with actual data
3. Calculating Customer Lifetime Value using predictive models
4. Calculating purchase propensities using clustering algorithms
5. Creating personalized campaigns for each customer
6. Getting started with Pleasepoint's predictive marketing software

With real-world business examples

This is not just a theoretical webinar; it’s highly practical. You'll leave with the knowledge and tools to start your predictive marketing strategy immediately after the session.

We’ll showcase several case studies of companies successfully applying predictive marketing techniques and share examples of the results they achieved.

The session concludes with a quick guide on how to start your predictive marketing strategy, calculate your customers' CLV, and easily run clustering algorithms to identify different purchase propensities.