Success Case: Product Replenishment
Hyper-personalization for product replenishment.
Results of one month, keeping 5% of the audience as a control group to drive product replenishment based on each customer's purchase cycle.
Success case of revenue increase by personalizing product replenishment for each customer's needs.
The test compares the performance increase between the audience receiving hyper-personalized communications tailored to their consumption habits and the control group receiving conventional newsletters and journeys.
5
%Control group
95
%Target audience
5% control group.
The control group only receives regular communications (newsletters and journeys). The target audience receives hyper-personalized campaigns based on their consumption habits.
594
Orders (CG)
12572
Orders (Target)
+12.2% increase in orders
The audience receiving hyper-personalized communications focused on product replenishment has significantly increased the volume of orders.
24
k€Revenue (CG)
534
k€Revenue (Target)
+15.1% increase in revenue.
The audience receiving hyper-personalized communications based on their consumption habits has significantly increased the revenue generated during the period.
41.44
€Average Order Value (CG)
42.54
€Average Order Value
+4.87% increase in average order value.
The audience receiving hyper-personalized communications tailored to their consumption habits has increased the average order value during the analyzed period.
Calculate potential revenue increase using Pleasepoint.
Enter the number of sessions, average ticket, and conversion rate for the last 30 days to know the revenue uplift you would have made with Pleasepoint.
1. Write the number of sessions from last month:
2. Write the average ticket from last month:
3. Write the conversion rate from last month:
Pleasepoint complements your technology stack by connecting to your CRM, eCommerce and business dashboards.
Connect Pleasepoint with your systems to update data, enrich customers in the CRM, hyper-personalize interactions on eCommerce and view customer KPIs on your business dashboards.
57
%Average revenue uplift.
53
%Average ticket uplift.
25
%Average conversion uplift.
85
%Average lifetime value uplift.
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Our eBooks on AI-driven Marketing
Introduction to One-to-One Marketing.
Download the free eBook Introduction to One-to-One Marketing, the perfect introduction to start hyper-personalizing your customers' experience with practical examples explained step by step.
Enriching Customer Data.
Download the free eBook Enriching Customer Data, the perfect introduction to start hyper-personalizing your customers' experience by enriching their data to leverage it in your strategy.
Real-Time Hyper-Personalization.
Download the free eBook Real-Time Hyper-Personalization, the perfect introduction to start hyper-personalizing your customers' experience in real-time.
Success Cases of Predictive Marketing.
Download the free eBook Success Cases of Predictive Marketing, the perfect collection to see the results that hyper-personalizing your customers' experience offers.
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