Pleasepoint on the AWS Marketplace: The power of hyper-personalization.

We are proud to announce that Pleasepoint is now available on the Amazon Web Services (AWS) marketplace. Congratulations to the entire team! This milestone is the result of our daily focus and hard work. Each one of us has contributed to the success of this launch.

By joining forces with AWS, we are making access to our artificial intelligence more efficient and affordable. We are leading the way in eCommerce and CRM, making the right moves toward hyper-personalization in a fast and highly profitable way.

Our path to hyper-personalization is clearer than ever, and there are no limits to what we can achieve.

This milestone marks a turning point in how companies approach real-time personalization across all their communications. With Pleasepoint available on the AWS marketplace, it has never been easier to start hyper-personalizing the one-to-one experience of each user.

Here’s the link to Pleasepoint's page on the AWS marketplace.

Remember that if you are a user of the AWS stack, you can benefit from our integration with AWS, making it just another service among those contracted in Amazon’s cloud.

Now you can start using Pleasepoint’s two main products directly from the AWS marketplace:

• Pleasepoint RT (Real time): Provides access to real-time artificial intelligence models to personalize the shopping experience of each customer.
• Pleasepoint DM (Datamodels): Enriches all CRM clients with relevant information about their lifecycle, purchase propensity, and the most suitable product recommendations at each moment.

With our real-time personalization technology, you can offer each customer a unique and highly relevant shopping experience.

If you are new to us, here are two links to our blog as an introduction:

• Introduction to predictive marketing: Learn how to use predictive analysis techniques to forecast customer behavior and optimize marketing strategies.
• Maximizing conversion through personalization: Learn how to hyper-personalize the shopping experience using artificial intelligence and generate incremental sales.
• AWS Summit Madrid 2023: Selected by AWS among the 20 most innovative startups in Southern Europe at their most important event of the year in Madrid.

Use cases for Pleasepoint.

From product recommendations to content tailored to the customer's lifecycle and purchase propensity. Hyper-personalization is becoming a new paradigm for eCommerce and CRM strategies.

Here are some of the use cases for eCommerce (Pleasepoint RT) that are just a few clicks away if you work within the AWS stack:

1. One-to-one personalization of the homepage content.
2. Personalized one-to-one product recommendations on the PDP under a cross-selling and upselling strategy.
3. Hyper-personalization of product sorting on any list, such as PLPs.
4. One-to-one recommendations in the shopping cart considering the user and the cart's content at that moment.

If you want to dive deeper into how to hyper-personalize the real-time shopping experience, here are some interesting links:

• The Pleasepoint SDK: Personalize one-to-one and in real time the interaction in eCommerce.
• SDK HTML: Implement one-to-one recommendations using HTML tags.
• SDK JS: Implement one-to-one recommendations using JavaScript.
• API: Implement one-to-one recommendations by directly accessing the API.

Here are some of the use cases for CRM strategies (Pleasepoint DM) that are just a few clicks away if you work within the AWS stack:

1. Newsletters with one-to-one product recommendations based on each customer's preferences and tastes.
2. Micro-segmented audiences with hyper-personalized on-top campaigns aimed at reactivation, cross-selling, or upselling.
3. Automations based on the customer’s lifecycle to improve loyalty and repeat purchases.
4. Automations based on the customer’s purchase cycles, predicting when the customer will need to buy a product or type of product again.
5. Personalization of email marketing content based on each customer's purchase propensity.

If you want to explore how to hyper-personalize the communication strategy in your CRM, here are some useful links:

• Success story: Transforming data into incremental sales. Example of hyper-personalization results in CRM strategies.
• Customer lifecycle datamodel: Segment audiences and define promotions based on customer loyalty levels and their present and future status.
• Purchase propensity datamodels: Create audiences and personalize content based on each customer’s purchase propensity.
• One-to-one recommendation datamodels: Send the most appropriate products to each customer in each of your newsletters, following the commercial communication strategy.
• Incremental sales calculation: The control group, the key to measuring the impact of your CRM actions.

Getting started with Pleasepoint on AWS.

These are the steps to create your Pleasepoint account from the AWS marketplace. We share the video so you can follow along:

1. Log into your AWS console with your account.
2. In the search bar at the top of the console, type "Pleasepoint".
3. Click the marketplace link that appears in the search results.
4. On the Pleasepoint marketplace page, you will find a summary of RT and DM.
5. Click on "View purchase options".
6. On this page, choose the initial option that best suits your needs. Feel free to contact us for assistance at every step.

Once the process is completed on AWS, here are the next steps:

1. Create your Pleasepoint account.
2. Start the Pleasepoint onboarding process.
3. Set up the sFTP connection for secure data transmission.
4. Import customer data, products, sales channels, tickets, and ticket lines.
5. Initial configuration of AI models based on the customer lifecycle.
6. Configure the neural network with reinforcement learning for product recommendations.
7. Start calculating basic KPIs and purchase propensity and customer segments.

Here’s the link to learn about the initial onboarding process step by step.

At this point, you are ready to start hyper-personalizing real-time interactions in your eCommerce and communications in your CRM strategy.

Moreover, by joining forces with AWS, we have access to a solid and reliable infrastructure that ensures the scalability and availability needed to support real-time personalization operations. This means we can offer a robust and efficient solution that adapts to our clients’ evolving needs.

In summary, the launch of Pleasepoint on the AWS marketplace is an exciting milestone that marks the beginning of a new era in online personalization. We are excited to continue leading the way and offering innovative solutions that drive our clients’ success in the world of eCommerce and CRM.

The future of hyper-personalization is here, and we are ready to take full advantage of it!

Download our free eBook and learn how to execute a personalization strategy based on each customer’s purchase propensity and sensitivity to price or discounts. It has never been easier to start hyper-personalizing and increasing the performance of your marketing actions.