Blog de marketing predictivo
Aprende accionar los datos de cliente para generar ventas adicionales.
Enhancing SFMC with the Buyer Persona Datamodel.
How to enrich your Salesforce Marketing Cloud with the customer classification model based on purchase propensity.
Success story of personalization in CRM strategy.
The magic lies in the ability to turn data into tangible results. We present a success story in CRM.
Enhancing SFMC with the CLV Datamodel.
How to enrich your Salesforce Marketing Cloud with information from the customer classification model based on CLV.
Maximizing conversion through personalization.
We explore why personalizing communications based on each customer's preferences is an essential asset.
The control group: The key to measuring the impact of your actions.
In this post, we’ll discover what a control group is in your CRM strategy, how to use it, and implement it in your actions.
One-to-one personalization in Salesforce Marketing Cloud.
We explain how to use predictive marketing techniques with our AI for one-to-one personalization with SFMC.
