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Blog de marketing predictivo

Aprende accionar los datos de cliente para generar ventas adicionales.

Event summary with Amazon Web Services in Barcelona.

We participated in the generative AI and predictive marketing session organized by AWS at their offices in Barcelona.

6 AI use cases applied in CRM.

We present 6 AI use cases for CRM communications personalization.

Five AI use cases applied in eCommerce.

We explore 5 AI use cases to show you how one-to-one personalization transforms interactions.

Benefits of one-to-one recommendations in eCommerce.

Benefits of one-to-one recommendations compared to traditional best-seller or trending product strategies.

The Pleasepoint data model.

Description of the data model used in the Pleasepoint platform. This article is primarily intended for the initial data load.

We participated in the AWS Summit 2024 in Madrid.

We are excited to have participated in the AWS Summit 2024 in Madrid and shared our experience.

Amazon Web Services (AWS) Software Partners (ISV).

We are ISV (Independent Software Vendor) partners of Amazon Web Services (AWS) and have been selected for the ISV-Accelerate program.

Pleasepoint on AWS Marketplace

"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."

Josep Jarque
Digital Project Manager & IT Architect

"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."

Jose Antonio Linde
COO of Condisline

"Throughout all these years of collaboration, we have closely witnessed the growth and evolution of the Pleasepoint platform. With predictive marketing, our results were very satisfactory. With one-to-one personalization, we have been able to enrich the information and design individual actions and offers. As a result, we are achieving greater customer retention and loyalty."

Alberto Elizondo
Digital Transformation at Real Sociedad

"Working with Pleasepoint allows us to discover new customer purchasing behaviors, refine the implementation of campaigns based on their shopping journeys, and anticipate customer needs. Thanks to all this, we are improving personalization and enhancing the performance of our campaigns."

Belén Pérez Benavente
Customer Knowledge and Loyalty Manager at Norauto Spain

"Pleasepoint has enabled us to take a leap in the analysis and segmentation of our customer base. Thanks to its personalization and predictive capabilities, we can now design more precise and efficient CRM campaigns based on purchasing behavior, optimizing our results, allowing us to innovate and add value."

Manuel Caamaño De Melo
Data Scientist at Norauto Spain

"Thanks to Pleasepoint, our digital library is not only more intuitive and efficient, but also allows users to access relevant legal content with unparalleled speed and precision. This has transformed the way our clients interact with legal resources, offering a service that adapts to their needs almost naturally."

Òscar Gallud
CEO of Atelier Libros

Our clients vouch for us.