Blog de marketing predictivo
Aprende accionar los datos de cliente para generar ventas adicionales.

Event summary with Amazon Web Services in Barcelona.
We participated in the generative AI and predictive marketing session organized by AWS at their offices in Barcelona.

6 AI use cases applied in CRM.
We present 6 AI use cases for CRM communications personalization.

Five AI use cases applied in eCommerce.
We explore 5 AI use cases to show you how one-to-one personalization transforms interactions.

Benefits of one-to-one recommendations in eCommerce.
Benefits of one-to-one recommendations compared to traditional best-seller or trending product strategies.

The Pleasepoint data model.
Description of the data model used in the Pleasepoint platform. This article is primarily intended for the initial data load.

We participated in the AWS Summit 2024 in Madrid.
We are excited to have participated in the AWS Summit 2024 in Madrid and shared our experience.