Blog de marketing predictivo
Aprende accionar los datos de cliente para generar ventas adicionales.
What is the optimal email sending frequency?
How many emails should you send to maximize sales and minimize unsubscribe rates?
Privacy and personalization: Delightful or invasive
Legal and marketing often believe they are confronting two opposing ideas: personalization and privacy.
Automate relevant communications
Learn how to create similar customer segments to personalize campaign content.
Optimize your advertising investment performance
Learn how to create more effective remarketing campaigns to optimize your advertising investment.
Tips for creating a profitable customer club
Understanding the customer journey and segmenting communications based on each customer’s lifecycle is key to building loyalty.
Introduction to transactional data
Learn how to automatically process thousands of transactional data points and leverage purchasing patterns.
