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Blog de marketing predictivo

Aprende accionar los datos de cliente para generar ventas adicionales.

Tips for creating a profitable customer club

Understanding the customer journey and segmenting communications based on each customer’s lifecycle is key to building loyalty.

Introduction to transactional data

Learn how to automatically process thousands of transactional data points and leverage purchasing patterns.

Learn how to leverage your customer data

Enrich your CRM with relevant customer information: CLV, buyer persona, and consumption patterns.

Learn how to maximize Customer Lifetime Value

Customer Lifetime Value (CLV) is the KPI that describes the profitability of each customer.

The challenge of content personalization

Hyper-personalized communication is the biggest marketing challenge for companies today.

Do you know what predictive marketing is?

Predictive Marketing is the ability to detect consumer patterns to personalize.

Amazon Web Services (AWS) Software Partners (ISV).

We are ISV (Independent Software Vendor) partners of Amazon Web Services (AWS) and have been selected for the ISV-Accelerate program.

Pleasepoint on AWS Marketplace

"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."

Josep Jarque
Digital Project Manager & IT Architect

"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."

Jose Antonio Linde
COO of Condisline

Our clients vouch for us.