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Blog de marketing predictivo

Aprende accionar los datos de cliente para generar ventas adicionales.

[Infographic] Predictive Marketing to boost sales

Predictive marketing is the perfect blend of creativity and data analysis.

May 4, 2020 Leer más
What is the optimal email sending frequency?

How many emails should you send to maximize sales and minimize unsubscribe rates?

April 27, 2020 Leer más
Privacy and personalization: Delightful or invasive

Legal and marketing often believe they are confronting two opposing ideas: personalization and privacy.

April 20, 2020 Leer más
Automate relevant communications

Learn how to create similar customer segments to personalize campaign content.

April 13, 2020 Leer más
Optimize your advertising investment performance

Learn how to create more effective remarketing campaigns to optimize your advertising investment.

April 6, 2020 Leer más
Tips for creating a profitable customer club

Understanding the customer journey and segmenting communications based on each customer’s lifecycle is key to building loyalty.

March 30, 2020 Leer más

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Join our events and discover the best AI use cases. Learn from experts, participate in live demos, and access success stories that will drive your business.

Amazon Web Services (AWS) Software Partners (ISV).

We are ISV (Independent Software Vendor) partners of Amazon Web Services (AWS) and have been selected for the ISV-Accelerate program.

Pleasepoint on AWS Marketplace

"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."

Josep Jarque
Digital Project Manager & IT Architect

"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."

Jose Antonio Linde
COO of Condisline

"Throughout all these years of collaboration, we have closely witnessed the growth and evolution of the Pleasepoint platform. With predictive marketing, our results were very satisfactory. With one-to-one personalization, we have been able to enrich the information and design individual actions and offers. As a result, we are achieving greater customer retention and loyalty."

Alberto Elizondo
Digital Transformation at Real Sociedad

"Working with Pleasepoint allows us to discover new customer purchasing behaviors, refine the implementation of campaigns based on their shopping journeys, and anticipate customer needs. Thanks to all this, we are improving personalization and enhancing the performance of our campaigns."

Belén Pérez Benavente
Customer Knowledge and Loyalty Manager at Norauto Spain

"Pleasepoint has enabled us to take a leap in the analysis and segmentation of our customer base. Thanks to its personalization and predictive capabilities, we can now design more precise and efficient CRM campaigns based on purchasing behavior, optimizing our results, allowing us to innovate and add value."

Manuel Caamaño De Melo
Data Scientist at Norauto Spain

"Thanks to Pleasepoint, our digital library is not only more intuitive and efficient, but also allows users to access relevant legal content with unparalleled speed and precision. This has transformed the way our clients interact with legal resources, offering a service that adapts to their needs almost naturally."

Òscar Gallud
CEO of Atelier Libros

Our clients vouch for us.