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Blog de marketing predictivo

Aprende accionar los datos de cliente para generar ventas adicionales.

Success story of personalization in CRM strategy.

The magic lies in the ability to turn data into tangible results. We present a success story in CRM.

September 8, 2023 Leer más
Enhancing SFMC with the CLV Datamodel.

How to enrich your Salesforce Marketing Cloud with information from the customer classification model based on CLV.

August 29, 2023 Leer más
Maximizing conversion through personalization.

We explore why personalizing communications based on each customer's preferences is an essential asset.

August 4, 2023 Leer más
The control group: The key to measuring the impact of your actions.

In this post, we’ll discover what a control group is in your CRM strategy, how to use it, and implement it in your actions.

July 27, 2023 Leer más
One-to-one personalization in Salesforce Marketing Cloud.

We explain how to use predictive marketing techniques with our AI for one-to-one personalization with SFMC.

July 21, 2023 Leer más
How to boost product replenishment with personalization?

We present an exciting success story that highlights how personalization drives product replenishment.

July 12, 2023 Leer más

Don't miss the upcoming Pleasepoint events!

Join our events and discover the best AI use cases. Learn from experts, participate in live demos, and access success stories that will drive your business.

Amazon Web Services (AWS) Software Partners (ISV).

We are ISV (Independent Software Vendor) partners of Amazon Web Services (AWS) and have been selected for the ISV-Accelerate program.

Pleasepoint on AWS Marketplace

"With Pleasepoint, we have moved from the traditional campaign management model to a more dynamic, segmented, and enriched customer model, personalizing CRM campaigns and improving the conversion of our e-commerce channel customers."

Josep Jarque
Digital Project Manager & IT Architect

"The implementation of one-to-one personalization has allowed us to generate much more interesting content for users, as well as foster loyalty, improve the shopping experience, and generate additional sales through personalized recommendations."

Jose Antonio Linde
COO of Condisline

"Throughout all these years of collaboration, we have closely witnessed the growth and evolution of the Pleasepoint platform. With predictive marketing, our results were very satisfactory. With one-to-one personalization, we have been able to enrich the information and design individual actions and offers. As a result, we are achieving greater customer retention and loyalty."

Alberto Elizondo
Digital Transformation at Real Sociedad

"Working with Pleasepoint allows us to discover new customer purchasing behaviors, refine the implementation of campaigns based on their shopping journeys, and anticipate customer needs. Thanks to all this, we are improving personalization and enhancing the performance of our campaigns."

Belén Pérez Benavente
Customer Knowledge and Loyalty Manager at Norauto Spain

"Pleasepoint has enabled us to take a leap in the analysis and segmentation of our customer base. Thanks to its personalization and predictive capabilities, we can now design more precise and efficient CRM campaigns based on purchasing behavior, optimizing our results, allowing us to innovate and add value."

Manuel Caamaño De Melo
Data Scientist at Norauto Spain

"Thanks to Pleasepoint, our digital library is not only more intuitive and efficient, but also allows users to access relevant legal content with unparalleled speed and precision. This has transformed the way our clients interact with legal resources, offering a service that adapts to their needs almost naturally."

Òscar Gallud
CEO of Atelier Libros

Our clients vouch for us.